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Boss It Podcast
Hi All! All my name is Sophia! The aim of the podcast is to provide tangible advice for women entrepreneurs in areas of business, health and self-help. Each episode will have a few action items that the listener can apply if the episode resonated with them - hence the tag line "Make a plan, take action" . I'll give you my background in a nutshell: I am a registered physiotherapist in Canada but moved into leadership at a local hospital. Then went part-time as a manager at a publicly funded medical clinic, so I could grow my product based startup. This brand new biz landed into Walmart Canada last spring. A lot of ladies have been asking for help with their startup because they saw such fast growth of my product based company (the company name is Also Sophia) and so I thought a podcast would be a great way to reach a larger audience. Hope you enjoy!xoxo Sophia
Boss It Podcast
Episode 100 | Walmart Launch 2022 [What Happened Part 3]
If you have any questions… leave them in the comments on Youtube below the video or contact us on Instagram @bossitclub
Let’s speak about 2022 and our Walmart Launch onto the big shelf!
A few weeks ago a shared with you what happened in 2020 and 2021 when we launched our products on Walmart shelves in the middle of the pandemic. And let’s just say… it did not go as planned. The lockdown interrupted selling and we had to quickly pivot our sales strategy. If you missed these episodes, you can click the links below to catch each
Luckily 2022 was a little different and we didn’t have any COVID-related shopping restrictions!
Here are a few lessons I learned when working with a large retailer.
- Make sure you have a great promotion plan to help move the product off the shelf.
- Complete a postmortem or analysis of the launch or selling season. Ensure you document what worked and what didn’t work.
- Expect and plan for delays especially if you are shipping products from overseas. Even if you’re a service-based business and launching a new program, always ensure you are planning for delays and leaving “contingency” time aside.
Check out more episodes by heading to https://www.bossitclub.com/podcast
XO,
Sophia
A Team Dklutr Production
Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording!
Follow Sophia on Instagram: MsSophiaNoreen
Follow Boss It Club on Instagram: BossItClub