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Boss It Podcast
Hi All! All my name is Sophia! The aim of the podcast is to provide tangible advice for women entrepreneurs in areas of business, health and self-help. Each episode will have a few action items that the listener can apply if the episode resonated with them - hence the tag line "Make a plan, take action" . I'll give you my background in a nutshell: I am a registered physiotherapist in Canada but moved into leadership at a local hospital. Then went part-time as a manager at a publicly funded medical clinic, so I could grow my product based startup. This brand new biz landed into Walmart Canada last spring. A lot of ladies have been asking for help with their startup because they saw such fast growth of my product based company (the company name is Also Sophia) and so I thought a podcast would be a great way to reach a larger audience. Hope you enjoy!xoxo Sophia
Boss It Podcast
Episode 108 | How to Increase Profits by Reducing the Customer Acquisition Cost
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Increasing a company’s bottom line is arguably the most important metric!
Decreasing your Customer Acquisition Costs (CAC).... not rate (we want to increase the acquisition rate) is one great way of increasing profits! Here are the strategies that have worked for our product business.
Here are a few ways to reduce your CAC:
- Know the psychology of your customer aka the psychographics so you can make the best product that will solve the problem for your customer.
- Create an influencer marketing campaign and provide a culture where your customer will share how they are using your products! Now you will get in front of your customer and help increase motivate a purchase.
- Create a community by involving your customer in product development, and invite them to be a part of the team as an affiliate. We love using the following apps that help us with creating a great community.
Here are few apps that we use:
Check out alsosophia.com
Catch a few more episodes regarding psychographics!
Remember, you got this!
XOXO,
Sophia
A Team Dklutr Production
Sophia is making a comeback to the podcast world, and she can't wait to share all the crazy thoughts and lessons she learnt while she took her hiatus from recording!
Follow Sophia on Instagram: MsSophiaNoreen
Follow Boss It Club on Instagram: BossItClub